Arthur de la Roche
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Alice


(2021) 8 weeks

This project served as my Bachelor graduation thesis, developed during a time when much of the world was confined to their homes due to quarantine. The theme of “evasion” became particularly relevant, and my concept sought to evoke a sense of escape through an oneiric, dreamlike experience embedded within a furniture collection. I approached evasion not as an immediate action, but as a gradual process—a sensation or emotion triggered by a change in perception, which reaches a culmination at a specific point.

The core of my project centers on oneirism, the artistic representation of dreamlike imagery. I aimed to encapsulate this within a series of furniture pieces that evoke an ethereal, otherworldly atmosphere upon entering the space they inhabit. Through extensive research, the story of Alice in Wonderland emerged as a recurring influence, particularly for its surreal and whimsical dreamscapes. 


Made with Rhino3D & Keyshot.

A key inspiration was the scene in which Alice finds herself in a flower field, where each plant is not merely a part of the scenery but a character or object in disguise. Alice interacts with what appears to be an ordinary flower, but upon closer inspection, it reveals itself to be a cinema chair camouflaged in its environment.

Drawing from this scene, I designed a collection of furniture that mimics the form of plants, blending seamlessly with natural foliage. These pieces are intentionally concealed, creating a harmonious interaction between the artificial and the organic, allowing users to discover the furniture in a manner reminiscent of a dream. This subtle interplay of illusion and reality led me to name the project “Alice,” a tribute to the fantastical world that inspired its creation.